It’s crazy that it’s been a month. I meant to send this note much earlier in case burying yourself in work was a good strategy. That said, maybe a bunch of work or reaching out for a project may make sense, this summer, next year, or 10 years from now. My company is going to continue to grow and here is a quick rundown of the marketing efforts I am managing with mixed success.
Launching a robotics program online
We have had moderate success with Google ads and will plan to use it in the next 1-2 weeks to launch a summer learning experience where families spend ~$50 in common robotic pieces, $50 in 15 readings that walk through each build while building literacy skills, and open office hours for people to ask questions. We will probably advertise in print and video.
Books
We have ~20 workbooks printed and have another 20 close. To get them published through Amazon we have to upload strong covers and go through the painful validation process. We also need to give a better highlight that these materials are available. There are some local sales opportunities, but some virtual sales are definitely feasible.
Tutoring
I don’t have much bandwidth here, but could. I listed edMe as a provider for Virginia’s educational support program and we have had 6 nibbles so far. I am working with a couple teachers to flesh out the program so I can train new tutors to work directly with students. Our website allows for people to schedule their meetings if they want. Also, my dissertation focuses on YouTube-based feedback that is based on the student provided answer. I can’t convince people that this type of strategy-based tutoring is effective without a live body doing the instruction. But, that may change.
Social Media
To support the sales channels above, I am going to use Buffer to repopulate daily, or more, releases on Instagram (students), Facebook (parents), and Tiktok (STEM engagement).
Across all products, we are creating the best materials possible. They combine reading, math and interesting STEM. Learning isn’t a checklist, it’s a series of strategies and we support those strategies.
We also sell our products to teachers and have an interesting set of contacts.
Promoting Electric Propulsion
It looks like our race will have OK weather on Tuesday. (Please come down if you want!) We have a drone photographer on hand, a bunch of Go Pros, and will be recording student presentations. For the rest of the summer, we will be publishing videos and content from the event. If you want to help put together these materials, it’s definitely a remote-friendly job. I also will be publishing these materials through my socials and the American Society of Naval Engineers. Here is the home page and last year’s celebration:
If you ever want to work with us part-time to make some money, just let me know. No pressure, just an opportunity.
Also, I remember that when our cousin was in cosmetology class, Pat volunteered for an experimental facial so she could get the credits needed. If you ever need a subject for your studies, just let me know what you need and I can make it happen.
ooking forward to watching your career blossom. If I can ever help, just ask.